Research Findings
Research Finding
Primary:
We did a focus group on November 18, 2015. Our group was of 5 people, which was broken down into 4 females and 1 male. The ages were 21-22. All were in school here at the University of New Mexico. It was broken down into 2 parts. Written portion where we just asked simple questions about what participants asked.
The questions were as followed.
Question 1)
What are your favorite brands you like when shopping for Clothing?
Question 2)
What are your favorite stores that you shop in?
Question 3)
What about those stores do you like?
Question 4)
How would describe your style?
These questions we felt would be good for getting the participants to start thinking of why and how they buy clothes, which is the real data we were looking for. The results of these four questions were that some people didn’t understand the difference between brand and store. We also found that people tend to want to shop at target or TJMaxx. People cited quality and affordable price as reasons why they like the stores they listed in question 2. As for style most people said that they liked a simple style with a few fashion trends from time to time. But simple and classic is what many said their style.
The second part of our research group was discussion. It was here where we found some interesting answers about our brand and retail shopping.
Question 5)
When making a clothing purchase what do you focus on? Do you focus on sales? Do you focus on trends? Do you focus on quality?
Answers: Quality is worth seeking things out. Staying classic is important too. People don’t want to look back and think” what was I thinking?”
Question 6)
When you purchase clothing do you buy in store or online/mobile app? If both, which do you buy from more often?
Answers: Most of our participants preferred buying product in store. They would like to feel fabrics and try it on in the store. They would buy online depending on how much they wanted the Item or if they already knew about the item and just get it sent to them.
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