S
There are many strengths involved within my business concept, my brand is entirely sustainable and helps promote reducing animal cruelty within the fashion industry. More and more people are looking to get involved within owning sustainable fashion, but sadly; there isn’t many brands around that offer this meaning that there is limited competiton. There is a clear gap in the market for a brand which offers luxury faux products at an affordable price, as well as this; the demand for faux fur and materials is increasing due to veganism becoming more common within society.
W
However, there are many weaknesses that come with setting up a new brand from scratch. A big part of a successful business is having a large loyal customer base, and this is what a new brand does not have as it takes time for a brand to build its reputation and gain trust from potential customers. A new brand means it has no track record, this means that customers will not know if the products are as luxury as stated, or if the brand is reliable when it comes to delivery service etc.