PRODUCT
PLACE
Within my website a variety of different products will be sold. For example: Jackets, Gilets, Leggings, Hats, Coats etc. The colours available for each product will depend, the most popular colours are Black, Khaki, Grey, White and Red.
Each item in the collection will be created out of materials that are substitutes to real fur and real animal leather. Helping to raise awareness and reduce animal cruelty within the fashion industry. Research will always be carried out to help the development of the products sold within the brand.
The customer will be able to read about different materials that have been used for their items in the blog section along side other research and other information on fashion sustainability. As well as this, there will be a review section located on the home page of the website for potential customers to read about the quality of the products.
My clothing/brand launch will be held at Maddison Terrace Bar and lounge located near St Paul’s Cathedral in London. This venue has been chosen due to the stunning views, spacious areas, central location and many travel links near by. The venue can hold a large capacity and has a good reputation and gets many excellent reviews.
Our clothing will only be delivered to areas in the UK due to trying to reduce the emissions that ships and cars leak out into the environment. Sending the clothes out further may be considered if an environmentally friendly method is to arise.