PRICE
PROMOTION
My clothing collection ranges from £10 sale items to £60 luxury Faux Fur Jackets. No item will exceed this £60 price point as we want our products to be luxury but affordable for our target customer.
If collaborations with other brands or celebrities were to happen our price point would still remain within those figures to maintain a loyal customer base and thinking long term this will gain more customers and profit.
BREXIT has had a ripple effect on many business, this is due to the price of the pound dropping. The impact that it has had on many brands had to be considered within my price points. There are many other obstacles that could potentially be thrown our way including the rise of VAT, but we want to keep our prices as similar as possible.
The use of Social Media is becoming increasingly popular and not only are people using it for personal profiles, Social Media platforms are perfect for Online Marketing strategies and excellent for small business gaining customer trust.
For online marketing, I will use social media platforms such as: Instagram, snapchat and Facebook. Instagram is an important platform to advertise my brand on due to my target customer being 90% girls. According to HopperHQ.com, 38 percent of women use Instagram in comparison to just 28 percent of men.
Offline Marketing is just as important, the promotion of the brand could be seen by thousands if people, if carried out correctly. Forms of our Offline Marketing strategies include: Billboards, Posters in Underground stations, Flyers and Business Cards.