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There could potentially be many opportunities that arise during the growth of the brand, these include, the fact that there could be a chance to work with other brands in collaboration which could increase brand publicity. As well as this, the more well known the brand becomes, it would be easier to reach influencers and ask them to get involved with online marketing the brand. Many people protest against animal cruelty within the fashion industry and one day potentially laws could change meaning that real animal skins and furs cannot be used, meaning a brand like mine would become increasingly popular.
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There are many threats when it comes to setting up a new business. A lot of money is put into the development of a brand, which is very risky in case the business isn’t successful and no profit is made. Starting up a business can be very stressful and could result in loss of motivation and lack of passion. As well as this unexpected legal issues could occur when it comes to return and refund policies etc.