20-21
AIME BUYERS
HEAD STRAIGHT
TO GAOL
H
osted Buyers attending AIME 2018 will experience a taste of Melbourne’s history at Uncover Melbourne:
Hosted Buyer and Media Cocktail Reception, held at Old Melbourne Gaol on February 18.
The Uncover Melbourne: Hosted Buyer and Media Cocktail Reception will immerse guests in Melbourne’s
history while enjoying a relaxed networking evening.
The event will be the launch platform for Showtime Event Group (SEG), the new brand for the group, which
will also encompass the external catering arm of the business; a new offering from SEG.
SEG was appointed by the National Trust Australia (Victoria) as the exclusive caterer of Old Melbourne Gaol
and Old Magistrates Court, and the Uncover Melbourne: Hosted Buyer and Media Cocktail Reception will
be its first event as the exclusive venue caterers.
“Melbourne is renowned as the events capital of Australia and MCB plays an important role in
demonstrating this to the business events sector,” said Melbourne Convention Bureau CEO Karen Bolinger.
“Showtime Event Group has proven that it has the creativity, adaptability and professionalism to deliver
time and time again, and represents Melbourne to an international audience at the highest possible level.
“We have worked with Showtime Event Group many times to showcase Melbourne’s business events flair,
and on each occasion, we are confident that our clients are in good hands.”
Showtime Event Group general manager Brad Dabbs said that the business events sector has driven the
growth of the business.
“We identified nearly seven years ago that the biggest growth opportunity for our business was in the
business events sector, and we developed a 10-year strategy to leverage this insight,” he said.
“Today we are seeing this strategy come to fruition as we proudly launch Showtime Event Group at AIME in
front of a highly influential audience.” Hear more from Brad in an exclusive AIME Preview Q&A.
7 AIMEPreview 2018