T
he AIME 2018 Welcome Event will focus on Melbourne’s
festival culture, with Melbourne Convention Bureau (MCB)
and Solution Entertainment collaborating once again to deliver
the event which will act as the platform to launch Ormond
Collective after undergoing refurbishments to the heritage listed
building and gardens.
To be held on Monday, February 19 the event will be a showcase
of Victoria’s festival culture. The Art Deco Ormond Hall will be
transformed into a kaleidoscope of colour, with various indoor
and outdoor zones nodding to Melbourne’s music, theatre, dance
and gastronomical festival virtues.
Ticketing for the event is now limited to official exhibitors, Hosted Buyers,
registered trade buyers and hosted media. This means that trade
suppliers wh o are not exhibiting will no longer have access to the event,
ensuring AIME exhibitors receive maximum opportunity to connect with
buyers, according to Karen Bolinger, MCB’s CEO.
“We heard the feedback loud and clear so have changed the ticketing to
ensure we are providing even greater benefit to our important exhibitors
and trade buyers,” she said.
“The heritage of the AIME Welcome Event has always been one of
networking and fun. Each year we are challenged to reimagine the event
to ensure it still delivers on the business outcomes attendees expect,
while creating an environment for celebration, and of course showcasing
the best of Melbourne.
“Solution Entertainment have proven that they have the capability,
experience and energy to not only meet, but exceed the challenging brief
we put to them.”
Brad Hampel, director Solution Entertainment, said the bar has been set
high for the AIME Welcome Event.
“We’re committed to delivering another impactful and entertaining
evening, with a few surprises along the way,” he said.
“We understand this event requires a mixture of networking opportunities
combined with fun so have designed the space to ensure attendees can
tailor their experience to get the outcomes they are seeking.”
Tickets are available to purchase through the exhibitor portal, or once
registered as a trade buyer at www.aime.com.au
8 AIMEPreview 2018
FESTIVAL
CULTURE SET
TO WELCOME
20-2