20-21
GET A
MELBOURNE
EDGE
C
reative conferencing is the topic at the upcoming the Melbourne Edge – Event Series, a series of
interactive workshops and collaborations on the creative future of business events.
Following its successful launch last year by Melbourne Convention Bureau, the Melbourne Edge – Event
Series returns to AIME 2018 with world leading speakers, interactive workshops and exciting collaborations.
Supported by Showtime Event Group and C2, the knowledge forum will be themed around the creative
future of business events and incorporate world leading speakers, interactive workshops and exciting
collaborations that will inspire delegates to embrace creativity to influence business outcomes.
Martin Enault, chief operating officer at C2 International, will discuss the future of experiential events and
importance of designing for the participant, giving attendees the opportunity to experience a collaborative
environment specifically designed to provoke collisions and spark new ideas, using a combination of talks,
workshops and experimental brainstorming sessions.
C2 International has carved a global reputation as the world’s most innovative business conference, with
Martin sharing their unique approach that helps delegates unlock their creativity to embrace disruption
and change.
The lab sessions for which C2 is renowned, such as the Ball Pool and In the Dark, will take attendees on
a sensory journey and explore how they solve problems in an unexpected environment.
Martin will be joined by Melissa Kaplan, Microsoft’s chief digital advisor, who will share her passion for
helping senior business leaders in imagining, envisioning and designing their digital future state.
Also joining the line-up is Carolyn Miller, managing director of The Honeycomb Effect, who will
discuss the rise of influencer marketing and how it will extend the reach and outcomes of events.
The Melbourne Edge – Event Series takes place at Showtime Event Centre on South Wharf
Promenade on Monday, February 19.
A limited number of tickets have been made available for industry and are available here.
Join the Melbourne Edge discussion online via #MelbourneEdge