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PAGE 4B /5B
THE REMARKER
ST. MARK’S SCHOOL
(DALLAS, TEXAS)
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ebruary 8 2013: Q&A interviews often come across as boring space
fillers, but not in The ReMarker. Its consistent excellent photography and
effective use of white space make the feature on soccer coach Kathryn
Schoeberlein effectively packaged. In addition to the obvious Q&A, a
sidebar, “A Schoeberlein Story,” gives her biographical information in a
quick, easy-to-read capsule.
Rather than fill the page with excessive photos of Schoberlein, sports
editor Sam Khoshbin opted to include a news feature about a coach
leaving the school to coach a minor league baseball team. Rather than
use a standard headshot, The ReMarker used the coach’s baseball card
from his days in Major League Baseball.
A look behind the scene: The concept for the page and its story was
initially developed to get a feel for the unique perspective that our female
soccer coach has at an all-boys school. The alternative copy, being
pure quotes, follows the flow of the interview in a natural storytelling
progression. The base idea originated from an Esquire magazine
issue that was doing spreads on celebrities where they gave tidbits of
knowledge and advice.
Says the adviser: “Sam did an extensive interview with the coach, then
spent several hours transcribing and editing her words down to what
you see on the page,” explains adviser Ray Westbrook. “He showed
tremendous tenacity in weaving her quotes into what, I feel, is a very
readable story, albeit one presented in a very different presentation
style.”
Adviser: Ray Westbrook
Another example from The ReMarker appears on page B7.
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