ADVISER UPDATE
FALL 2013
PAGE 3B
RED & BLACK
HILLSBOROUGH HS
(TAMPA, FLA.)
D
ecember 2012: Think tabloids have to be crowded and gray? Take a look at the
Red & Black. The use of dominant art and a subtle variety of fonts in the headlines,
helps the story about a student boxer pop off the page. The use of an outlined
photo in the bottom of the page provides a nice accent. Subtle design elements
including horizontal rules and spot color in boxes surrounding folio elements are
an effective use of spot color without detracting from the page.
Did you notice? The depth of field and lighting in the main photo taken by Jimmy
Herd-Bond is most effective.
A
YELLOW
pril 2013: The page featuring the triple jump deserves triple praise. Clearly
sports editor Samantha Votzke and photographer Jimmy Herd-Bond were in
synch on how to shoot and design a story about a talented triple jumper. The
photo illustration captivates readers and brings them into the story, which is
augmented by the story about Jeremiah Green’s extraordinary career and future.
The headlines work well and are clever (A hop, skip and a jump) and complement
the photo well. The headline below, although a bit short, does not result in trapped
white space.
A look behind the scene: According to sports editor Samantha Votzke, “A piece
was already being written on Jeremiah Green’s success at the triple jump and
his future career at the University of Alabama and beyond. However, none of
the sports editors or otherwise actually understood the complex event and that
confusion inspired the photo.” Photographer Jimmy Herd-Bond added: “I began
this piece with the idea to capture the triple jump event in one photo. In order to
do this, I decided to take a series of photos and overlay them into one. This idea
proved to be tricky in execution. In order to make a quality photo illustration, I first
had to set up a tripod with a fixed focus and angle so all of the actions of the jump
were caught from the same perspective. Next, I had to manually fix the aperture
and exposure so the quality of each image was identical. Then, after three jumps,
I had the series that I needed. I began construction of the overlay with the final
image in the series and worked back from there. The trick for each overlay was
to cut out just Jeremiah and his shadow then over lay that on the final image. The
important detail was to include every shadow with each image of Jeremiah, this
creates a better sense of realism.”
Adviser: Joe Humphrey
MAGENTA
CYAN
BLACK
P01.V52.I4