FI L M
I left with new industry friends,
feeling inspired and wanting
to do it all over again. Perhaps
next time without a sevenmonth-old baby in tow, though.
C YB E R
RAVI DESHPANDE,
Founder & Chairman,
Whyness Worldwide
ANA BALARIN,
ECD, Mother London
ND
PRINT A ON
TI
We need to really think of print
PUBLICA
ME DIA
not in isolation, not as a starting
point, or an ending point but
as part of marketing mix.
JOJI JACOB,
Group ECD, DDB Group Singapore
AN D
PROMO
IO N
ACTIVAT
G L A SS
The Grand Prix for Promo
goes to an anti-promo. It’s
really interesting, isn’t it
If the strategy is wrong, the
creative cannot be right.
TED LIM,
CCO,
Dentsu Aegis Network Asia-Pacific
A few years ago, we have
seen a lot of brands trying
to do things in new channels
of new technology for the
sake of it. And I think what
is very encouraging is we
didn’t really see that now.
NICK WATERS,
CEO,
Dentsu Aegis Network Asia Pacific
It’s best for us to focus
on the solution - on the
unique insightful idea or
imaginative action.
KAZUAKI HASHIDA,
Integrated Campaign Director,
Hakuhodo Kettle Inc.
M AN D
TITANIU
D LIO N S
E
T
A
R
G
INTE
What we need to understand
is people really are looking
for experiences.
JOSY PAUL,
Chairman & CEO, BBDO India
C YB E R
I’m sure we’ll be seeing more
and more machine-working
projects over the next few
years, and I think awarding
this a Grand Prix is a great
message that this is the future.
EMAD TAHTOUH,
Director of Applied Technology,
Finch Australia
July - August 2016 | adobo magazine
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