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Leo Burnett successfully
predicts seven Cannes Lions
2016 Grand Prix winners
L
eo Burnett boasts of
a track record of 84%
accuracy in their Cannes
Lions predictions.
And we couldn’t agree more.
This year, 20 out of the 25
campaigns listed won Lions,
seven of which, the Grand Prix.
Predicting who’s taking home
the metals in the most coveted
award show in the industry has
been a tradition of Leo Burnett.
This year, the work was selected by
Mark Tutssel, global chief creative
officer of Leo Burnett Worldwide
and creative chairman of Publicis
Communications. Tutssel also served
as the Direct Lions jury president.
According to Tutssel, this
year’s collection represents the
most imaginative and innovative
campaigns. Tutssel said in a
statement, “If there’s a macro theme,
it’s that the alchemy of creativity
and technology can drive cultural
impact, transform human behaviour
and create meaningful change for
both business and the world.”
Based on Leo Burnett’s
analysis, the emerging trends
this year include inventions,
authenticity, personal approaches,
and storytelling by animation.
In the table below, we look back
on Leo Burnett’s list and highlighted
the ones that won in the color of the
highest metal that they were awarded
with. The Grand Prix winners are
highlighted in Cannes Lions blue.
56
adobo magazine | July - August 2016
Grand Prix
Gold
#Client
Silver
Bronze
#Agency
SOUTHERN COMFORT
“ShottaSoCo”
Wieden + Kennedy / New York
(USA)
ANDES BEER
“Fairest Night of All” /
“Hagglers Campaign”
Del Campo Saatchi &
Saatchi / Buenos Aires
(Argentina)
DB BREWERIES
“Brewtroleum”
Spark PHD
(New Zealand)
XBOX – TOMB RAIDER
“Survival Billboard”
McCann
(UK)
REI
“#OptOutside”
Venables Bell & Partners
(USA)
SPAIN – CHRISTMAS LOTTERY
“Justino”
Leo Burnett / Madrid
(Spain)
INTERMARCHE
“Sugar Detox”
Marcel / Paris
(France)
CURRY’S PC WORLD
“Spare the Act Campaign”
AMV BBDO / London
(UK)
IF INSURANCE
“Slow Down GPS”
Forsman & Bodenfors / Gothenburg
Sweden
SUUMO
“Shell We Move?”
Hakuhodo Kettle / Tokyo
(Japan)
HONDA
“Paper”
RPA / Santa Monica
(USA)
BEATS BY DRE
“Straight Outta”
R/GA Hustle / LA
(USA)
SHISEIDO
“High School Girl?”
Watts of Tokyo
(Japan)
UNIVERSITY OF WESTERN SYDNEY
“Deng Adut”
Finch Company
(Australia)
HOUSE OF CARDS
“FU2016”
BBH / New York
(USA)
BURGER KING & PEACE ONE DAY
“McWhopper”
Y&R New Zealand
(New Zealand)
REMY COINTREAU – LOUIS XIII COGNAC
“#NotComingSoon”
Fred & Farid Group / New York
(USA)
HARVEY NICHOLS – THE REWARD APP
“Shoplifters”
Adam & EveDDB / London
(UK)
VOLVO – TEST SERIES
“Look Who’s Driving”
Forsman & Bodenfors / Gothenburg
(Sweden)
PRODISS
“#MaPlaceEstDansLaSalle”
Fred & Farid / Paris
(France)
SAGAMI
“Act of Love”
Hakuhodo / Kettle / Tokyo
(Japan)
ART INSTITUTE OF CHICAGO |
“Van Gogh BnB”
Leo Burnett / Chicago
(USA)
BAJAJ
“The Nation’s Bike”
Leo Burnett / India
(India)
SAMSUNG
“BrainBand”
Leo Burnett / Sydney
(Australia)
UNDER ARMOUR
“Rule Yourself – Phelps”
Droga5 / New York
(USA)