&
PROMO
ON
I
T
A
V
I
T
AC
TITLE: #OPTOUTSIDE
AGENCY: VENEBLES BELL &
PARTNERS
SAN FRANCISCO
CLIENT: REI
R ADIO
TITLE: THE EVERYMAN
MEAL–CLAW THING
AGENCY: OGILVY & MATHER
JOHANNESBURG
CLIENT: KFC
M
TITANIU
Outdoor retailer REI believes that a
life outside is a life well lived. Black
Friday, America’s biggest shopping
day, stood in stark contrast to this
belief. That’s why on Black Friday
2015, REI took an unprecedented
stand. The co-op closed all 143
of their stores and invited the
entire country to spend the day
differently—by heading outside.
The sad fact is that guys who like
cocktails are afraid to admit it
because they are branded unmanly.
KFC is the great equaliser. Everyone
from every walk of life can be found
in a KFC store. So KFC Man Meals
would like to challenge norms and
conventions of what it means to
be a man, as well as show you that
every man can enjoy the wonderful
taste of KFC Man Meals.
July - August 2016 | adobo magazine
53