adobo magazine Issue 64 | Page 53

PH A R M A TITLE: BREATHLESS CHOIR AGENCY: OGILVY & MATHER LONDON CLIENT: PHILIPS PR TITLE: THE ORGANIC EFFECT AGENCY: FORSMAN & BODENFORS CLIENT: COOP T C U D O R P DES IG N TITLE: JACQUARD AGENCY: GOOGLE CREATIVE LAB LONDON CLIENT: GOOGLE 52 adobo magazine | July - August 2016 ‘Breathless Choir,’ from Ogilvy London and its client Philips, tells the story of a group of people whose breathing disabilities impeded their love of singing. Their journey ws chronicled as they learnt new singing techniques, and ultimately perform at the Apollo Theater in Harlem. The campaign was part of an effort to promote a medical device called SimplyGo Mini. Coop has been a pioneer for organic food in Sweden since the 1980s — working to make organic food more accessible for consumers and challenging politicians to do more for the production of organic food in Sweden. While the primary goal of the campaign is to strengthen Coop’s brand in Sweden, it also aims to give organic farming a push globally. The project, launched in May 2015, features wearable fabric that is woven with conductive yarn or thread, transforming everyday objects, like clothes, into interactive surfaces. Project Jacquard allows designers and developers to build connected touch-sensitive textiles into their own products. Levi’s worked with Google to launch the first commercial product, an interactive denim jacket.