PH A R M
A
TITLE: BREATHLESS CHOIR
AGENCY: OGILVY & MATHER
LONDON
CLIENT: PHILIPS
PR
TITLE: THE ORGANIC EFFECT
AGENCY: FORSMAN & BODENFORS
CLIENT: COOP
T
C
U
D
O
R
P
DES IG N
TITLE: JACQUARD
AGENCY: GOOGLE CREATIVE LAB
LONDON
CLIENT: GOOGLE
52
adobo magazine | July - August 2016
‘Breathless Choir,’ from Ogilvy
London and its client Philips, tells
the story of a group of people whose
breathing disabilities impeded
their love of singing. Their journey
ws chronicled as they learnt new
singing techniques, and ultimately
perform at the Apollo Theater in
Harlem. The campaign was part
of an effort to promote a medical
device called SimplyGo Mini.
Coop has been a pioneer for organic
food in Sweden since the 1980s
— working to make organic food
more accessible for consumers and
challenging politicians to do more
for the production of organic food in
Sweden. While the primary goal of
the campaign is to strengthen Coop’s
brand in Sweden, it also aims to give
organic farming a push globally.
The project, launched in May 2015,
features wearable fabric that is woven
with conductive yarn or thread,
transforming everyday objects, like
clothes, into interactive surfaces.
Project Jacquard allows designers
and developers to build connected
touch-sensitive textiles into their
own products. Levi’s worked with
Google to launch the first commercial
product, an interactive denim jacket.