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ME D IA
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TITLE: MCWHOPPER
AGENCY: Y&R NZ AUCKLAND
CLIENT: BURGER KING
MOBILE
TITLE: NYT VR
AGENCY: T BRAND STUDIO
NEW YORK
CLIENT: GOOGLE, GE, MINI,
NEW YORK TIMES
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TITLE: BREWTROLEUM
AGENCY: COLENSO BBDO
AUCKLAND
CLIENT: DB EXPORT
The campaign, which invited Burger
King’s archrival McDonald’s to
make peace by uniting a Big Mac
and a Whopper, eventually spread
around the globe and involved
six other agencies. McDonald’s
said no to the McWhopper idea,
but others, including Denny’s,
Krystal, Wayback Burgers and
Giraffas, joined Burger King to
create the “Peace Day Burger.”
NYT VR app grew out of the shared
vision of The Times’ newsroom, its
advertising department and brand
partners to realize virtual reality as
a mainstream form of storytelling.
The NYT VR launch not only put
VR software in the hands of a larger
audience than ever before, but it
allowed them to fully engage with the
technology by distributing Google
Cardboard headsets to 1.3 million
New York Times subscribers.
We were briefed to create a TV
ad to try and address this decline
but we soon realised that Kiwi
blokes didn’t need another clichéd
beer ad. What they needed was
a brilliant reason to re-embrace
(and drink more) beer. So that’s
what we gave them. We set about
creating a way that men could save
the planet by doing what they love.
July - August 2016 | adobo magazine
51