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TITLE: PROJECT LITERACY
AGENCY: FCB INFERNO
CLIENT: PEARSON
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TITLE: GOOGLE DEEPMIND
ALPHAGO
AGENCY: GOOGLE DEEPMIND
LONDON
CLIENT: GOOGLE DEEPMIND
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TITLE: HOUSE OF CARDS –
FU 2016
AGENCY: BBH NEW YORK
CLIENT: NETFLIX
50
adobo magazine | July - August 2016
Project Literacy aims to tackle what
Pearson calls the “global illiteracy
crisis” which affects one in ten
people worldwide. FCB Inferno
was briefed to raise awareness of
the severity and consequences of
illiteracy and position it as an urgent
global issue. Using the building
blocks of reading and writing the
‘Alphabet of Illiteracy’ is a body of
evidence suggesting illiteracy is the
root cause of many global problems.
A computing system that for the first
time beat the best human player at
Go, an ancient game that is much
more complex than chess. The
Artificial Intelligence system was
developed in the U.K. by DeepMind, a
company acquired by Google in 2014.
Thanks to Donald Trump’s absurd
antics, politics dominated the
conversation in America like never
before. Amidst this media frenzy,
we saw an opportunity: to hijack the
conversation to announce the return
of a fictional president during a very
real moment in American history.