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Shoplifters, a film that uses
CCTV footage of people stealing
from Harvey Nichols locations
-- but superimposes cartoon-villain
heads over their faces, resulting
in something far more funny than
sinister. The ad ends with the tag line,
“Love Freebies? Get them legally.”
TITLE: SHOPLIFTERS
AGENCY: ADAM&EVEDDB LONDON
CLIENT: HARVEY NICHOLS
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TITLE: UNDER ARMOUR PHELPS
AGENCY: DROGA5 NEW YORK
CLIENT: UNDER ARMOUR
GLASS
TITLE: 6 PACK BAND
AGENCY: MINDSHARE MUMBAI
CLIENT: HINDUSTAN UNILEVER
The Under Armour Phelps film is a
last goodbye for an Olympic great
— a personal story used to tell a
bigger brand message. The film lets
us see exactly what Michael Phelps
has built his legacy on: a lifetime of
going dark and becoming invisible,
both literally and metaphorically — a
lifetime of training in the relentless
pursuit of sporting greatness.
“6 Pack Band,” a transgender pop
group sponsored by Brooke Bond Red
Label in India which seeks to have
positive impact on gender inequality,
imbalance or injustice. A six-person
outfit, perform and star in a series of
vibrant music videos for catchy tracks,
including “Hum Hain Happy,” a
cover of Pharrell’s popular “Happy.”
The songs have aired on Indian radio
stations and on streaming apps.
July - August 2016 | adobo magazine
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