adobo magazine Issue 64 | Page 50

FI L M Shoplifters, a film that uses CCTV footage of people stealing from Harvey Nichols locations -- but superimposes cartoon-villain heads over their faces, resulting in something far more funny than sinister. The ad ends with the tag line, “Love Freebies? Get them legally.” TITLE: SHOPLIFTERS  AGENCY: ADAM&EVEDDB LONDON CLIENT: HARVEY NICHOLS FT A R C M L FI TITLE: UNDER ARMOUR PHELPS AGENCY: DROGA5 NEW YORK CLIENT: UNDER ARMOUR GLASS TITLE: 6 PACK BAND AGENCY: MINDSHARE MUMBAI CLIENT: HINDUSTAN UNILEVER  The Under Armour Phelps film is a last goodbye for an Olympic great — a personal story used to tell a bigger brand message. The film lets us see exactly what Michael Phelps has built his legacy on: a lifetime of going dark and becoming invisible, both literally and metaphorically — a lifetime of training in the relentless pursuit of sporting greatness. “6 Pack Band,” a transgender pop group sponsored by Brooke Bond Red Label in India which seeks to have positive impact on gender inequality, imbalance or injustice. A six-person outfit, perform and star in a series of vibrant music videos for catchy tracks, including “Hum Hain Happy,” a cover of Pharrell’s popular “Happy.” The songs have aired on Indian radio stations and on streaming apps. July - August 2016 | adobo magazine 49