adobo magazine Issue 64 | Page 47

s R E N N I W e s a c w o h S D PR N A R #G ATA D E V I T C REA ER B Y C D AN IX It’s been almost four centuries since the world lost the talent of one its most influential classical painters, Rembrandt van Rijn. To bring him back, we distilled the artistic DNA from his work and used it to create ‘The Next Rembrandt.’ TITLE: THE NEXT REMBRANDT AGENCY: J. WALTER THOMPSON AMSTERDAM CLIENT: ING C YB E R TITLE: JUSTINO AGENCY: LEO BURNETT MADRID CLIENT: LOTERÍAS Y APUESTAS DEL ESTADO 46 adobo magazine | July - August 2016 The animated film, ‘#Justino,’ features a security guard at a mannequin factory. Since Justino works the graveyard shift, he has very few chances to interact with his coworkers. With a little bit of creativity, Justino devises ways to connect with his colleagues by using the factory’s mannequins to create situations both amusing and moving. His coworkers appreciate his playfulness each morning, and find a way to repay his generous spirit in kind.