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TITLE: MONTY’S CHRISTMAS
AGENCY: ADAM&EVEDDB
LONDON
CLIENT: JOHN LEWIS
DES IG N
Monty the CG penguin is the star of
John Lewis’ Christmas campaign for
2014, following the heartwarming
story of a boy named Sam and his
imaginary friend. The MPC VFX
team spent over five months lovingly
crafting Monty, then integrating him
into the real-life environment; casting
the distinctive Adelie penguin for
their overtly expressive mannerisms.
Is it possible to see electricity? ‘Life is
Electric’ is a series of films illustrating
the amount of energy contained in a
single Panasonic battery―by showing
how much power it would bring to
a hamster, kids in a playground,
cheerleaders’ pom poms, a bartender
making a cocktail and more.
TITLE: LIFE IS ELECTRIC
AGENCY: DENTSU INC TOKYO
CLIENT: PANASONIC
DIGITAL
C R AF T
TITLE: BECAUSE RECOLLECTION
AGENCY: 84.PARIS
CLIENT: BECAUSE MUSIC
‘Because Recollection’ is an
interactive musical experience
retracing the 10-year history of
the label through the most iconic
cover artworks and records of
the past decade. Users are able to
interact with the music, changing
images, triggering animations,
and switching from artist to
artist using the space bar.
July - August 2016 | adobo magazine
47