THE
Ogilvy
streak
For the fifth consecutive year, Ogilvy & Mather was hailed as the Cannes Lions Network of the Year
One hundred twenty Lions, four Grand Prix, one Titanium and one Glass Lion. This was Ogilvy’ s impressive haul in Cannes Lions this year, putting them again in the pedestal, a spot that the network hasn’ t left in five years.
This achievement, according to Tham Kai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, did not happen by accident. It was, in fact, a carefully planned success.
“ In 2009 we laid out a five-year plan to improve our performance at Cannes. Now, in 2016, we could not be more humbled to be named Network of the Year for the fifth year running. We are proud and grateful for everyone that has helped us on this journey.”
Ogilvy continues to reap the fruits of its labor, sweeping an outstanding count of four top awards. Ogilvy & Mather UK started the string of accolades after scooping the Lions Health Grand Prix in the Pharma category for its campaign for Philips,‘ The Breathless Choir’ while DAVID Buenos Aires snagged the Grand Prix for Good award for the breast cancer awareness campaign,‘ Man boobs.’
“ This extraordinary achievement demonstrates the courage of our clients and the extraordinary creativity that all our teams possess around the world,” adds Meng.
This courage was clearly translated in the Direct Lions Grand Prix and Titanium Lion winning campaign by INGO Stockholm, an Ogilvy & Mather / Grey joint venture, for The Swedish Tourist Association,‘ The Swedish Number.’ People from around the world were encourage to call a number that connected them to a random Swede somewhere in Sweden, including the Prime Minister.
And the extraordinary creativity, in‘ The Everyman Meal’ by Ogilvy & Mather Johannesburg for KFC, a humorous, engaging spot that won the Grand Prix winner in Radio Lions.
“ It is a huge honor to be awarded Network of the Year five times in a row. It is testament to the great skill and humanity of our talented teams across the network and the visionary leadership of my partners Tham Khai Meng and Miles Young. I look forward to leading this network on to even greater success in our mission to‘ Make Brands Matter,’” commented John Seifert, Worldwide CEO, Ogilvy & Mather.
July- August 2016 | adobo magazine
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