Adcomm's first two issues May 2012 Launch issue | Page 9

developments Adcom media GEARHOUSE ICS FORMED The Gearhouse Group has added a conference and event solution company to its stable – Gearhouse ICS, now the 10th company in the group. Managing director of INHOUSE Venue Technical Management (IVTM IT), Ashraf Omar, says he saw an opportunity within the information technology rental fields and contacted Thabiet Waggie, Global ICS managing director. B oth companies service the conference and events industry. IVTM IT Rentals takes care of hardware rentals and Global ICS has developed a number of applications, including a registration system and a presentation management system for conferences. Thabiet says the applications were developed specifically for the South African market. “We have our own team of developers who look after our product.” The new company, which opened its doors on 1 March, provides IT hardware, software, and project management services. Their newly developed products include; EventsCentral , the online and onsite delegate management and registration system and MediaVue, the online and onsite presentation and content management system. BAM LAUNCHED Bam, a brand activation and experiential marketing agency has been launched in partnership with ADreach. “We harness the power of various mediums to engage consumers with your brand. It’s the touch taste hear smell and feel side of marketing,” says ADreach National Sales Manager Mark Castel. “Our job is to connect your brand with the hearts and minds of consumers.” He says that while online technology has been expanding into the marketing strategy, the way emerging technologies can be integrated with existing techniques to make a difference in clients’ sales strategies need to be considered. Bam’s services include brand activation strategy and implementation, event design and management, field services and promotions, staff events, road shows, exhibitions, digital integration, multimedia campaigns, flash mobs and market research. E-mail [email protected] for any queries. CLIENTFRIENDLY WEBSITE Popcorn Cinema Advertising launched of its revamped website early in April. The website gives essential information when considering planning a cinema ad campaign. It provides details on all functions and resources of the Popcorn advertising business. It includes traditional cinema advertising – on screen and in foyer, as well as events and event design. “Our newly recharged website is dedicated to keeping our clients and prospective clients informed with vital information,” says Popcorn Cinema Advertising Marketing Executive Lauren Dornan. It also gives updates on the latest developments in the Popcorn Cinema Advertising business.” May 2012 AMASA PORTFOLIOS ANNOUNCED The 2012/13 Advertising Media Association of South Africa (AMASA) Committee Members are: • Lyn Jones, Continental Outdoor: chairperson, membership, the Roger Garlick Award and MDDA workshop • Lea van Coller, Ramsay Media: deputy chairperson, monthly forums, AAA, workshop and the annual party • Dustine Tobler, media consultant: workshop, the annual party • Wayne Bischoff, Habari Media: the Roger Garlick Award, the annual party • Ryan Williams, Cinemark: ALP (AMASA Learnership Programme) • Paul Clarke, Provantage: workshop, the golf day • Quinton Scholes, ABN 360: monthly forums, ALP • Tania Barzu, Ads24: MDDA workshop, the annual party • Thabi Seekane, NAB: website and social media • AK Essop, The Citizen: the golf day, the annual party • Michelle Randall, United Stations: AAA • Gia Conte, Primall Media: AAA • Karen van Wyk, ComutaNet: workshop “I’m excited to welcome the new commit ѕ