Adcomm's first two issues May 2012 Launch issue | Page 8

developments

Adcom media

Market News
TARGETED ‘FRAMEWORK’
Using TLC platforms, Dettol has launched its ‘Health
for More Touch’ campaign for a three month period.
The campaign is encouraging consumers to buy
any Dettol product and help raise funds for the
Children’s Hospital Trust.
“This particular campaign is running in 37 LSM A
malls nationwide,” says TLC’s Joint MD Brett Tucker.”
Dettol elected to use female only washrooms.
“So far women have been very receptive to the
campaign,” says Brett. Dettol took complete
ownership of the washroom with large format branding driving
brand awareness, and A4 fra