Adcomm's first two issues May 2012 Launch issue | Page 10

from the editor Adcom media Andrew Smith EMBARKING ON A VOYAGE! use of most advertising mediums. Welcome aboard! Thank you for joining us on our maiden voyage as we embark on a course to navigate through a sea of ideas, possibilities, expectations, ingenuity and development. We also provide an OHMSA member’s view of developments in the out-of-home industry. Craig’s interview on page four explains the rationale behind the publication so I will not belabour the point. Across the industry We have attempted to bring you a spread of companies whose ultimate aim is provide the necessary components enabling However, I would like to reiterate that Adcom Media is about marketers, advertisers and promoters to consolidate campaigns manufacturers’ of materials and mediums (and service providers) that achieve results. to the advertising and marketing industries. Our focus is on new developments, enhancements, idea implementation and We know that, for this edition, we have only touched the surface technologies. of an industry whose artefacts are seen on a daily basis, but not necessarily recognised as the original provider. am Is there a need for such a publication? We firmly believe so. There is no doubt that all agencies have preferred suppliers and Welcome to Adcom Media! cherish their existing relationships. After all, rather the devil you know than the devil you don’t. That said, we have encountered suppliers who operate under the radar. You may even use products or elements in your campaigns without being aware of [email protected] the original provider. Andrew Input welcome Imperative for us is your feedback. Criticism of any nature is welcome. If you feel that one or more of our articles belong on ships from days gone by that carried cargo marked with the acronym representing ‘Store High In Transit’, please let us know. However, rationale behind your opinion is vital if we are to take your criticism seriously – and to task. Suggestions are welcome too. Anything that will enable Adcom Media to better perform its objective will assist us in providing you with the necessary information to roll-out effective, quality, high return on investment campaigns. Evolution is a necessary and important component to any venture, new or mature. Our evolution will be based on industry feedback from the industry we represent and you, our readers. Creating interest The aim is to bring you information in a succinct, quirky, and easy-to-read and digest format. Done in a way that will spark and retain your interest and increase your awareness of the diversity of products and services available to you. In this issue we introduce a number of companies, some known by you, others perhaps not. A few involve case studies; others pertain purely to product information, while several encapsulate certain companies’ behind the scenes operations. We do, intermittently, provide articles that are not necessarily industry specific. However, they are business orientated and we hope that you will find them informative. We’re sure that, digested by the right readers, these articles will benefit your agency. Innovative announcements Adcom Media is proud to be the first medium to announce a unique new brand awareness product pioneered by Safe n Dry. We reveal a method which has been introduced enabling marketers to keep tabs on mobile billboards. A third example is a product intended for increased brand awareness using consumers’ cellular handsets. ‘Going green’ is becoming easier thanks to a company specialising in the production of unique corporate gifts; while a piece on augmented reality indicates progressive change in the 10 Andrew Smith Pondering Adcom May 2012