ASEAN COMMUNITY OF ENTREPRENEURS
SPOTLIGHT
“While the channel broadcasts all this amazing travel
products from ASEAN, there was no means for people
to travel to the destinations and experience the
product for themselves. We were able to complete the
package by empowering people to travel to ASEAN
destination by providing a travel solution system for
Go ASEAN.”
Dato’ Syed Mohd Razif Al Yahya
Through the B2E and B2G
market segmentation, Sut ra Travel
Management Group of Companies
will be introducing both the new
Corporate & Government Travel
Platform
Solution
very
soon,
probably by the third quarter of
2016. This enhanced platform
boasts the reduction of travelling
expenses up to 50% yearly, which
is the basis of the design for this
platform. The system known as Sutra
TravelCompute is able to provide
comprehensive and detailed data
reporting which is customised to suit
the needs and requirements of the
travel industry.
The CEO is encouraged by the
positive responses he had received
so far for the travel system. Offered
as a “white label”, it could be
customised to the client’s branding as
well as requirements. For example, a
customer visiting the client’s website
to book a hotel room would be
asked whether he or she also require
flight, airport transfer or sightseeing
activities. This win-win approach
creates new ancillary revenue which
compliments rather than compete
with the client’s product offerings.
Sutra
Travel
Management
Group of Companies has invested
62
RM5 million (~RM1.25 million) in
four years for this purpose across
three business locations of, Kuala
Lumpur, Cyberjaya as well as a
satellite office in Karachi, Pakistan.
Razif admits that while he lacks the
knowledge on the technical aspects
of the s y s t e m , h e kn ow s
e xactly what he wants. To him, the
two most important things aspects
are industry understanding and
passion.
ASEAN TOURISM
Sutra Travel’s travel solution has
already played a part in promoting
the tourism industry in the region.
During its chairmanship of ASEAN
in 2015, Malaysia’s Prime Minister
Datuk Seri Najib Tun Razak had
ASEAN COMMUNITY OF ENTREPRENEURS | ISSUE 2 : 2016
launched the Go ASEAN 24hour English language channel to
promote ASEAN as a single tourism
destination and a key economic
driver. The channel aired on Astro
(channel 737) showcases tourism
content from all 10 ASEAN member
nations to a
worldwide
audience.
“While the channel broadcasts all
this a m a z i n g t r a v e l p r o d u c t s
f r o m A S E A N , t h e r e was
no means for people to travel to
the destinations and experience the
product for themselves,” suggests
Razif. ”We were able to complete
the package by empowering people
to travel to ASEAN destination by
providing a travel solution system for
Go ASEAN.”