Management Group of Companies
has made significant investment in
a system that would allow them to
acquire tourism data accurately and
in real-time, thus enabling them to
gain a deeper knowledge as well as
greater insights of the industry, in
addition to helping mitigate risks in
product development stage.
One of its subsidiaries, also
leverages on technology to promote
its business through social media and
Search Engine Optimisation (SEO).
ONLINE TRAVEL SOLUTION
SYSTEM
A major force currently shaping the
travel industry is the rapid growth
of the online tourism business.
International travel booking sites
such as Agoda.com, Booking.com
and Hotel.com are already household
names in Malaysia. Based on reports,
online transaction in Malaysia stood
at RM60 billion (~US$15 billion) in
2014 with a third estimated to go to
tourism and travel purchases such as
flights and accommodations.
Responding to this emerging
trend, Sutra Travel Management
Group of Companies has strategically
modelled its business based on
technology in order to take it to the
next level. Towards this end, it has
established Octraves Technology
Sdn Bhd, a subsidiary which focuses
on developing a state-of-the-art
end-to-end travel solution system
also known as TravelCompute®.
Five target markets have been
identified as end users for the travel
solution system namely, (i) Business
to Business (B2B); (ii) Business to
Consumer (B2C); (iii) Business to
Corporate (B2E); (iv)Business to
Government (B2G), and (v) Online
Travel Agent (OTA).
Razif is confident that the system
is at least at par if not better than the
offerings currently in the market. The
system integrates services of more
than 50 global providers including
aggregators of hotels, flights, trains,
buses, restaurants, and many others.
In the near future, he plans for the
system to include bookings for
activities such as cinema tickets and
football matches.
“Because of this (major events happening in the world),
I am always sensitive and proactive. When incidents
such as a terrorist attack or epidemic occur in any part
of the world, I would analyse which market I should
concentrate on. Often, when something happen, an
opportunity will also arise.”
Dato’ Syed Mohd Razif Al Yahya
Web portal pix
ISSUE 2 : 2016 | ASEAN COMMUNITY OF ENTREPRENEURS
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