Always seem to be able to
call upon key tourism numbers at
his fingertips, Razif highlights the
enormous potential of the ASEAN
market
presents.
The
region
welcomes an estimated 100 million
arrivals annually from both intraASEAN and the global market. He
calculates hypothetically that if the
region caters to just 1% of that
sum with each traveller spending a
modest sum of RM1,000, that would
already be equivalent to RM1 billion
(~US$250 million).
Progress
made
in
the
development of the travel solution
system has already taken Sutra Travel
Management Group of Companies
beyond Malaysian shores. The
company is embarking on a jointventure with one of Indonesia’s largest
tourism companies to collaborate
on technology areas. Razif shares
that soon Sutra Travel Management
Group of Companies will penetrate
the Middle East market, beginning
with Saudi Arabia. His vision is for the
company to become a global player
in the travel and tourism sector.
For more info on Sutra Travel and
its end-to-end travel solution, visit
www.sutra.my.
Norhisham Hamzah is the
Head of Research & Publication
at the Centre for Entrepreneur
Development and Research
(CEDAR), a wholly owned
subsidiary of the SME Bank
Malaysia. He can be reached at
[email protected].
Tourism Industry
Accomodation
Transportation
Hotel
Chalet
Air
Apartment
Homestay
Full-Service
Museum
Low Cost
Zoo
Charter
Theme Parks
Bus
Land
Industry Support
Train
Limousine
Car Rental
Taxi
Motorcycles
Tourism Operator
& Agent
Arts & Culture
Restaurants (F&B)
Shopping Mall
The Tourism Industry as illustrated by Dato’ Syed
Mohd Razif Al Yahya, Group Managing Director and
Chief Executive Officer of Sutra Travel Management
Group of Companies.
Bicycles/Trishaw
Cruise
Water
Ferry
Boats
ISSUE 2 : 2016 | ASEAN COMMUNITY OF ENTREPRENEURS
63