Accelerate Experience Design with Design-driven innovation and Human-centred design approach Accelerate Experience Design | Page 17

ENVISION AND SHARE

As explained in previous chapter, the one core differentiation of design-driven innovation

During Craftventure project, the source of envisioning inspirations not only came from

intensive research and interpretation capability, especially those networks have been in-

team’s internal research, but also from external sources, such as during the event of

vestigating and analyzing mega trends (tendency duration >= 10 years), trends (>= 5

Creative Camp while multi-discipliners (including multi-media, fashion and service)

years) and consumption values ( >=15 years) as their profession. They consistently

shared their observation and analysis. Also, team has conducted design research to inter-

monitor cultural influences related to collative imagination across different context.

pret implications from macro and micro trend.

is to build and sustain an external and internal network of relationships which enables

Although we didn’t have opportunity to connect with physical external interpreters in
this project, we conducted digital analysis from various interpreter organizations, and
leveraged the brainstorming sessions across multi-disciplines team as to absorb trend
observations that drive to change. Furthermore, I also use the following source as digital
external interpreter to absorb macro trends and case studies across different segments:
• PSFK
• TrendWatching
• Future Concept Lab
• Retail Watch
• Planet Retail
• Service Design Network

Future Concept Lab’s working model as Interpreter (right) and as Strategy Advisor (left) 20

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Chrometzka, L., & Pasini, E. (2007). The real trends: the trends that “really” impact the market. DMI, (September)

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