Accelerate Experience Design with Design-driven innovation and Human-centred design approach Accelerate Experience Design | Page 18

1.

PRESUMERS & CUSTOWNERS: consumers will embrace even more ways to participate in the funding and (pre-)launch of new products and brands

2.

MOBILE MOMENTS: consumers will look to their mobile devices to maximize absolutely every moment

3.

CELEBRATION NATION: emerging markets will proudly export and even flaunt
their national and cultural heritage

4.

AGAIN MADE HERE: local manufacturing is the new service economy

5.

FULL FRONTAL: to pro-actively showing and proving they have nothing to hide to
pro-actively showing and proving they have nothing to hide

The next step was to categorize our case study findings and group them into meaningful
clustering associated with the trends we’ve selected as source of inspiration. One way of
representing the clustering is to use Consumer Trend Canvas developed by
trendwatching.com. It is a thinking/analysis framework to understand consumer trend
and to apply it to inspire consumer facing innovation opportunities. “Presumer & Custowners” was illustrated as example, each trend was ana ^