Academy of Digital Doctors Journal Edition 1 | Page 17

ACADEMY OF DIGITAL DOCTORS JOURNAL

16

RELEVANCE OF FRONT DESK EXECUTIVES

IN HEALTHCARE ESTABLISHMENTS
Front office executives are the
face of a physician's practice.
Patients encounter the receptionist at the front desk before
interacting with doctors and
nurses. Front desk executives
(FDEs) set the tone for the
overall patient experience,
and their contribution to your
practice must be recognized
and managed.

The front desk creates a
first good or bad
impression about your
business
The receptionist at your front
desk creates the first impression
about your practice. As the first
point of interaction with your
business, she must make
patients feel welcome and at
ease. This is a basic task — an
important one — that reflects
your attitude towards patients.

Patients spend considerable
time in the reception room, so
FDEs have ample opportunities to make a good impression.
It is not limited to friendly
greetings and conversations
that alleviate some of the stress
usually felt by patients. It is also
about creating an inviting
ambience in the waiting area.
Making sure that the latest
magazine issues are available
for reading and stacking them
neatly; adding fresh flowers;
and ensuring that the restroom