2014 Automechanika Frankfurt
| by Austin Gamble
Hard Parts to the Fore
The 23rd Automechanika held in Frankfurt from 16 to 20 September 2014 provided many new highlights, but
for aBr it was business as usual as we attended practically all the press conferences held on the first day of
the show, and on the second day interviewed as many exhibitors as possible.
2014 Automechanika Frankfurt
I
t was then back onto the plane and
back to South Africa, and back to
our desks. In the two days we were
there, our focus was on our advertisers,
and being a full blooded automotive
aftermarket business-to-business
magazine, hard parts came to the
fore.
parts is our raison d’etre and what
really gets us going, with the definition
proving to be spot on.
It is these parts that keep the wheels
of our economy turning, so whilst this
area of the aftermarket is not very sexy
to the casual observer, for aBr hard
These numbers confirm that if you
are in the automotive aftermarket,
Automechanika is the place to be
every second September.
All the exhibitors want to
unveil their latest products,
This year around 140 000 trade visitors
from 173 countries visited the show,
swarming over the stands put up by
4 631 companies from 71 countries.
their latest plans, and their
latest innovations, and aBr
gives our readers a quick
glimpse of what we heard
and saw, with a blitz of
information:
Going the Extra Meyle
Wulf Gaertner Autoparts’ stand
focused on the MEYLE Platinum
Disc with UV paint finish; MEYLE
Platinum Pads that protect the
environment; MEYLE Water Pumps
“Made in Germany” in HD quality
for various VAG models; Meyle’s
involvement in European truck
racing, and their broad range of
parts for commercial vehicles;
MEYLE HD control arm sets for
Mini and BMW; and Wulf Gaertner
Autoparts AG’s world of services.
➲ Keeping
a keen eye
on repair
procedures
➲ Acid test for MEYLE brakes:
Antonio Albacete, runner-up in the
European truck racing championship,
relies on MEYLE spare parts
| words in action
20
november 2014