aBr November 2014 | Page 21

auto alert abovementioned Cimarron ran out in 1989. There have also been recent indications of in-house dissatisfaction with the brand’s current model designation system, based on perceptions that the CTS, SRX, XTS, ATS and ELR designators do not adequately indicate the market positioning of the relevant products, and the CT6 designator of this new model is the first manifestation of a new system. It could be argued that some confusion is still possible between “CTS”, and “CT6”, but the efficacy of the new policy will only become fully apparent once it is also applie