aBr Automotive Business Review Nov/Dec 2025 | Page 31

ONCEPT

PEUGEOT is tearing down barriers with this exciting concept car. The exclusive preview already took place on POLYGON City, an island within the Fortnite universe.

e of driving pleasure

The POLYGON CONCEPT extends beyond its new front end to showcase the future PEUGEOT design language: a commitment to pure, simple, and geometric shapes, resulting in a more fiercely feline stance than ever before.
WHEN STATIONARY: This revolutionary display technology connects the car ' s interior and exterior. The Micro-LEDs behind the Hypersquare ® are visible from outside, allowing unique animations to be displayed. The interior and exterior lighting colour can be selected using an innovative rotary dial, which also houses its own LED screen displaying information like time and temperature.
WHILE DRIVING: Each mode( Cruise, Fun, and Hyper) customises the visual environment both inside and out. Interior and exterior animations are harmonised and synchronised within an immersive ecosystem. The feline design of tomorrow: Introducing Micro-LED technology
The POLYGON CONCEPT reimagines PEUGEOT ' s front end with advanced Micro- LED technology. The brand ' s signature threeclaw light is boldly restyled in a horizontal
layout, strongly asserting PEUGEOT’ s identity and enhancing the car’ s commanding road presence.
This new light signature is composed of numerous Micro-LED screens. When the vehicle is stationary, both the front and rear lights come alive with dynamic graphic and color animations, drawing inspiration from immersive visual and audio displays. The synchronised animation across the front and rear creates a unified, harmonious surround, emphasizing the PEUGEOT three-claw motif with unparalleled brightness.
A dedicated Micro-LED screen on the C-pillar provides the ultimate charging experience, located next to the pop-up cable connector. This feature allows users to check the vehicle ' s charge level without needing to enter the car.
Colour plays a key role in the concept ' s appeal, underscoring PEUGEOT ' s vibrant enthusiasm for the future of motoring. The POLYGON CONCEPT features playful, energetic accents on various elements, including the body panels, wheels, seat foam, and even the laser-engraved GoodYear tyres. A revolutionary approach to interior space The PEUGEOT POLYGON CONCEPT redefines the vehicle interior through the integration of Hypersquare ® and the latest generation PEUGEOT i-Cockpit ®. This ingenuity results in a completely new architecture, featuring a reimagined dashboard that significantly frees up cabin space and offers exceptional roominess for all occupants.
OPTIMISED COMFORT AND PERSONALISATION
Front passengers benefit from enhanced space, further amplified by a customisable dashboard layout. Dedicated holders allow passengers to personalise their space and store a variety of items, from mobile phones and headphones to larger gear like caps, backpacks, and even skateboards, tailored to their lifestyle and needs.
AN AIRY AND BRIGHT CABIN
The feeling of spaciousness is intensified by the cabin ' s exceptional brightness. POLYGON CONCEPT incorporates an increased
NOVEMBER | DECEMBER 2025 29 WORDS IN ACTION