- Listen & Observe
- Self Teaching
- Think of yourself
- Journey of the business is not predictable
- Know what you stand for
- Research your market, be curious
- Test & Learn
- Be passionate
- Use data
- Accepting Permanents
- Be agile
Emerge is a PR and branding company, set up by Emily Austin. She set up after doing internships for four years and realising that she didn't want to work for anyone. Being curious and open minded was key and doing research behind the market you wanted to enter.
This seminar was good to sit in because it showed me how vital research is going to be throughout this project. It made the idea of my business into more of realistic idea. I am also considering one of my business ideas to be a marketing business so this helps me to make my final decision. It also would have been very useful learn how she grew her business through social media as I know for me this is going to be key area for my business.
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