The first question was important for me to find out because I needed to see whether my
potential customer do include festivals in their lifestyle, in addition they wrote what festivals they had been to before. This is really useful because these festivals could be potential places where the pop up shop locations could be and also festivals that I can talk about on the website.
This was another important question to ask my customers because if they find the experience of organising their festival experience difficult then I know that there is a gap in the market and customers could be in demand for a service like mine.
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