AB 299 Course Great Wisdom / tutorialrank.com AB 299 Course Great Wisdom / tutorialrank.com | Page 5

factors and rate the strength of each one in Tim’s business as well as
his primary competitors. See the example below. Each coffee shop
was ranked first, second or third in each of the factors that may or
may not affect their competitive advantage.

Now using competitors researched on the Internet or in your local
area, create a CPM for Tim.

Other factors you may wish to consider include:
Price
Selection
Service
Reliability
Expertise
Company Reputation
Social Responsibility
Appearance
Credit Policies
Advertising
You can examine the above data in several ways. While the total
score for Tim’s business maybe is higher than his major competitors,
Tim’s may have a lower score in another area which means they are
not as competitive in those areas. Some of these areas might allow
their competitors to create advantages and their customers or potential
customers may choose their competitor over Tim’s business. For
example, if their products are closely rated but their competitor has a