AB 299 Course Great Wisdom / tutorialrank.com AB 299 Course Great Wisdom / tutorialrank.com | Page 4

www.tutorialrank.com AB 299 Unit 3 Assignment Human Resources and Technology ========================================== AB 299 Unit 4 Assignment Competitive Advantage For more course tutorials visit www.tutorialrank.com Competitive Advantage You are a marketing consultant to Tim’s Coffee Shoppe. A way for Tim’s Coffee Shoppe to determine the advantages (or weaknesses) Tim’s has as compared to their competitors is through doing aCompetitive Profile Matrix (CPM). When you identify Tim’s key success factors, you can weigh them according to the strength/weakness as compared to the competitors. You can set any weight you wish, but a simple one is: 1 – Major weakness 2 – Minor weakness 3 – Minor strength 4 – Major strength Key success factors can be identified for the business. They can include things such as the quality, location, brand recognition, profitability, product, the staff, etc. In the matrix, you will list these