AB 219 STUDY Start With a Dream /ab219study.com AB 219 STUDY Start With a Dream /ab219study.com | Page 26

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Double click on video to watch. It may ask you if you recognize this
content, allow it to play. It is safe to open.
(YouTube, 2001)
Checklist: In 250 words or more, answer the following questions:
1. Identify the television show or recent movie you watched, and
introduce the brand of a consumer product that you found was
featured in the plot of the story
.
2. Discuss the type of consumer product (convenience, shopping, and
specialty, unsought) you identified in the plot of the story. Explain
your answer.
3. Discuss how the television show or movie increases or decreases the
brand equity of the product.
4. Describe the brand strategy of the product you identified within the
plot of the story.
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AB 219 Unit 8 Assignment Developing and Managing New
Products