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In this Assignment, you will discuss antecedents of target marketing as
they relate to the video case study on Numi Organic Tea. The video
case study on Numi Organic Tea describes how the
company’ssampling program helps position the Numi Organic Tea
brand with its target markets. The brand’s premium position ties
naturally into the customer outlined in the film, but Numi is also
interested in expanding outside of the major tea drinker into more
casual tea drinkers.
Short Essay: Write a 250 (or more) word discussion using research
from your textbook to help substantiate your understanding of
segmentation, target marketing, and positioning. Apply APA style
referencing in your writing.
What is Numi's principle marketing plan? In what way does Numi's
marketing team use what they know about their target demographic to
implement their marketing plan?
Defend Your Answer Challenge: Highlight your multiple choice
answer in yellow. Write a 100 (or more) word discussion in defense of
your answer to the multiple choice and true/false questions using
research from your textbook to help substantiate your understanding
of segmentation, target marketing, and positioning. Apply APA style
referencing in your writing.
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AB 219 Unit 7 Assignment Goods and Service marketing
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