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Directions for completing this Assignment :
1 . Watch the video on Developing and Managing products : © GaGa ’ s Inc .
2 . Using research from Chapter 11 in your textbook , answer the questions on © GaGa ’ sInc . in the template provided below .
Part 1 :
Short Essay : Write a minimum 200 word discussion in response to each of your 3 essay questions using research from your textbook to help substantiate your understanding of products and the new product development process . Apply APA style referencing in your writing .
With regard to consumer appeal , compare and contrast the GaGa ' s brand with the Sherbetter name of the product . Why did Jim King and his wife choose the GaGa ' s brand over the use of Sherbetter as the brand of the product ?
Type the following phrase into your website browser : " Gaga Gourmet Frozen Dessert and Ice Cream ." On the results page , identify retailer websites and social media websites that feature the Gaga ' s brand and product offerings . Explore these resources and identify a single Gaga Gourmet product offering . Discuss the following topics related to your chosen Gaga Gourmet product offering :
Product Features