2. Question: What is the term for a means of displaying of graphic, in tow or more dimensions, the location of products, brands, or groups of products in customers minds?
3. Question: What is the targeting strategy called that views the market as one big market with no individuals segments and thus uses a single marketing mix?
4. Question: Indicate whether the statement presented is true or false. Demographic segmentation refers to segmenting markets by region of a country or the world, market size, market density, or climate.
5. Question: What is the process called for dividing a market into meaningful relatively similar and indefinable segments for groups?
6. Question: Indicate whether the statement presented is true or false. An undifferentiated targeting strategy is when a firm selects a market niche( one segment of a market) for targeting its marketing efforts.
7. Question: Indicate whether the statement presented is true or false. Occupation is a popular demographic variable for segmenting markets because occupation influences consumer’ s wants and determines their buying power.