AB 219 Quiz 7 For more course tutorials visit www. uophelp. com
8. Question: Indicate whether the statement presented is true or false. Markets can be segmented using a single variable, such as age group, which is more precise, but it is typically more difficult and complex to use than multiple-variable segmentation.
9. Question: Indicate whether the statement presented is true or false. Age is a popular demographic variable for segmenting markets because age influences consumer’ s wants and determines their buying power.
10. Question: Indicate whether the statement presented is true or false. Gender is a popular demographic variable for segmenting markets because gender influences consumer’ s wants and determines their buying power
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AB 219 Quiz 7 For more course tutorials visit www. uophelp. com
AB 219 Quiz 7