AB 219 Quiz 7 For more course tutorials visit www . uophelp . com
8 . Question : Indicate whether the statement presented is true or false . Markets can be segmented using a single variable , such as age group , which is more precise , but it is typically more difficult and complex to use than multiple-variable segmentation .
9 . Question : Indicate whether the statement presented is true or false . Age is a popular demographic variable for segmenting markets because age influences consumer ’ s wants and determines their buying power .
10 . Question : Indicate whether the statement presented is true or false . Gender is a popular demographic variable for segmenting markets because gender influences consumer ’ s wants and determines their buying power
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AB 219 Quiz 7 For more course tutorials visit www . uophelp . com
AB 219 Quiz 7