AB 219 All Assignments AB 219 All Assignments | Page 27

According to Lamb et al. (2014), business marketing differs from
marketing to consumers only in terms of the use of the products or
services ─ leaving out the consumer. Business marketing entails
marketing to persons and businesses who will then offer it to
consumers. These products can include parts of goods or those that are
used to manufacture other products, or services used by organizations
to operate more efficiently or that are later resold. To demonstrate
your comprehension of Business Marketing, read the following scenario
and follow the directions to complete this Assignment.
Scenario:
You have just been hired as a new Business-to-Business (B2B)
marketing associate with ZMX Global, inc., a national distributor of
food, beverage, and supplies to hospitality oriented businesses. As part
of your marketing training, you have been tasked with finding new
marketing opportunities (Retailers, wholesalers, Internet, institutions,
etc.) for the distribution of a new product called “Bon Vivant Organic
Gourmet,” a high quality organic frozen food product. Read the
BonVivant Business and Product Profile: Click Here.
Your job as a B2B marketing associate is to build relationships with
reputable organizations that will successfully represent ZMX Global, Inc.
and the Bon Vivant Organic Gourmet brand and product with integrity.
Directions:
Using what you learn from reading Chapter 7 to inform your work on
this Assignment, build a 5- slide audio visual presentation using
Microsoft PowerPoint with audio covering the characteristics that make
Bon Vivant Organic Gourmet a business product.