AB 219 All Assignments AB 219 All Assignments | Page 26

major city center. Be sure to use the marketing language found within
Chapters 4 and 5 of your textbook to explain your findings.
Step 5. Based on the findings of your external environmental analysis,
write a 500 word business memo to the owners of U Drive Transport
discussing why the company should or should not consider expanding
into the country you chose to examine. Be sure to use Chapter 5 of the
textbook to inform your understanding of global marketing. Apply the
marketing language in your writing. You must examine the external
marketing environment before writing the business memo.
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In this Assignment, you will create an audiovisual presentation to
verbally market a product to another business rather than to
consumers.