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Instructions:
Examiningtheexternalenvironmentforopportunitiesandthreatstoacompany,brand,andproductisanessentialstepinthedevelopmentofamarketingstrategy.AsanewmarketingassociatewithUDriveTransport,youaretaskedwithexaminingtheglobalmarketplaceforexpansionopportunitiesandthreats.
Step1.Usethetemplatestartingonpage2toexecutethistask.
Step2.Tobegintheprocess,chooseoneregionoftheworldbyvisiting:http://www.state.gov/countries
Step3.Chooseone(1)countrywithinyourchosenregionoftheworld.Locateone(1)majorcitycenterwithinyourchosencountryandexaminetheexternalmarketingenvironmentforopportunitiesandthreats.
Step4.UsingChapters4and5inthetextbooktoinformyourunderstandingofthe6factorsoftheexternalenvironmentintheglobalmarketplace,examinetheopportunitiesandthreatstothecompany,brand,andproductofUDriveTransportinyourchosen