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AB 219 Unit 6 Assignment Numi Organic Tea
Company
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In this Assignment, you will discuss antecedents of target marketing as
they relate to the video case study on Numi Organic Tea. The video case
study on Numi Organic Tea describes how the company’ssampling
program helps position the Numi Organic Tea brand with its target
markets. The brand’s premium position ties naturally into the customer
outlined in the film, but Numi is also interested in expanding outside of
the major tea drinker into more casual tea drinkers.
Short Essay: Write a 250 (or more) word discussion using research from
your textbook to help substantiate your understanding of
segmentation, target marketing, and positioning. Apply APA style
referencing in your writing.