AB 219 Quiz 6
1 . Question : Indicate whether the statement presented is true or false . The process of dividing a market into meaningful , relatively similar , and identifiable segments or groups is called market diversification .
2 . Question : What is the term for a means of displaying of graphic , in tow or more dimensions , the location of products , brands , or groups of products in customers minds ?
3 . Question : What is the targeting strategy called that views the market as one big market with no individuals segments and thus uses a single marketing mix ?
4 . Question : Indicate whether the statement presented is true or false . Demographic segmentation refers to segmenting markets by region of a country or the world , market size , market density , or climate .