AB 219 All Assignments AB 219 All Assignments | Page 14

5.
Question :
What is the process called for dividing a market
into meaningful relatively similar and indefinable segments for groups?
6.
Question :
Indicate whether the statement presented is true
or false. An undifferentiated targeting strategy is when a firm selects a
market niche (one segment of a market) for targeting its marketing
efforts.
7.
Question :
Indicate whether the statement presented is true
or false. Occupation is a popular demographic variable for segmenting
markets because occupation influences consumer’s wants and
determines their buying power.
8.
Question :
Indicate whether the statement presented is true
or false. Markets can be segmented using a single variable, such as age
group, which is more precise, but it is typically more difficult and
complex to use than multiple-variable segmentation.
9.
Question :
Indicate whether the statement presented is true
or false. Age is a popular demographic variable for segmenting markets
because age influences consumer’s wants and determines their buying
power.