AB 219 All Assignments AB 219 All Assignments | Page 12

7.
Question :
Indicate whether the statement presented is true
or false. Of all the factors that affect consumer decision making, age
exerts the broadest and deepest influence?
8.
Question :
Indicate whether the statement presented is true
or false. The key characteristic distinguishing business products from
consumer products are their physical characteristics, not their intended
use.
9.
Question :
What is the word that describes the elimination of
intermediaries such as wholesalers or distributors from a marketing
channel?
10.
Question :
Indicate whether the statement presented is true
or false. Consumers attempt to reduce dissonance in the postpurchase
phase by justifying their purchase decision.
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