AB 219 All Assignments AB 219 All Assignments | Page 11

2.
Question :
Indicate whether the statement presented is true
or false. One thing marketing managers cannot do is create wants on
the part of the consumer, which exist when someone has an unfulfilled
need and has determined that a particular good or service will satisfy
it?
3.
Question :
Indicate whether the statement presented is true
or false. A modified rebuy is a situation vendors prefer because the
purchase is not looking for new information or other supporters. An
order is placed and the product is provided as in previous orders.
4.
Question :
What is the result of an imbalance between actual
and desired states?
5.
Question :
Indicate whether the statement presented is true
or false. When buying products, consumers always follow the same
five steps in the consumer decision making process and do not stop
until a purchase has been made and evaluated, proceeding in the
following order:
6.
Question :
What is the term for a measure of a Web site's
effectiveness, calculated by multiplying the frequency of visits by the
duration of a visit by the number of pages viewed during each visit?