A4 Digital written report by Maria Espinoza Next Vision | Page 56

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communites
“Like Starbucks, the idea of community is driving Apple’s retail
location strategy. Rather than focusing on deprived areas, however,
Apple is carving out a cultural function for itself in global
cities.”
WGSN, 2018
Apple will launch new experience in their stores avaiable for the
public. They will launch with free concerts open to the public, art
exhibitions, and a series of teacher workshops and coding classes as
they aim for communities from different cultures to merge.
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